JAKARTA – Social media Facebook continues to innovate to provide various features that users can use. This time Facebook is reportedly preparing a licensed music video streaming service to its platform.
At first glance this service is similar to YouTube, where a singer or artist can have a separate page on Facebook to upload music videos and their works. The plan of this feature will begin to be tested on August 1, for Facebook users in the United States (US).
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Summarized from page Tech Crunch, Facebook is preparing a separate music video page with a verified artist label and blue tick. Facebook users can search and watch the artist or singer they like via the Facebook Watch tab.
Screenshot of Facebook’s music video feature (Tech Crunch)
As is known, many artists who are under contracts with major labels in the US are prohibited from uploading their music videos to Facebook. Instead, they can only share short video snippets.
Understanding this, Facebook seems to be trying to change the direction of policy. In fact, according to a Bloomberg report, since late last year, Facebook is reportedly negotiating with three major record labels such as Universal Media Group, Sony Music and Warner Music Group viewing rights for music videos.
Facebook to launch a official Music Videos feature for artists to rival YouTube? H / t @seaninsound pic.twitter.com/U9Hs9gHcbr
– Matt Navarra (@MattNavarra) July 14, 2020
Broadly, Facebook wants to expand its social media platform. Mark Zuckerberg’s social media network has also started to include various video views on its platform.
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